Privacy Notice

This site is provided by Department for Business and Trade (DBT) in conjunction with the Government Digital Service (GDS), part of the Cabinet Office.

DBT is the data controller for any personal information published on this site and any personal information collected via cookies. 

The Cabinet Office is the data controller for personal information processed as part of providing the underlying platform such as IP addresses. 

A data controller determines how and why personal data is processed. For more information, read the Cabinet Office’s entry in the Data Protection Public Register.

What data we collect & why we need it

GDS collects some data automatically when you visit this site. This includes your Internet Protocol (IP) address, and details of which version of web browser you use. GDS uses this information to provide you with access to the website and to monitor use of the site to identify security threats.

Where you provide your consent DBT uses Google Analytics or Google Analytics 4 to collect the following information about how you use this website: 

  • the pages you visit on GOV.UK
  • how long you spend on each GOV.UK page
  • how you got to the site
  • what you click on while you’re visiting the site
  • a rough indication of your location using your anonymised IP address.

No directly identifiable personal information is collected through Google Analytics or Google Analytics 4 (for example your name or address). DBT will not identify you through analytics information, and will not combine analytics information with other data sets in a way that would identify who you are.

DBT uses this information to make sure the website is meeting the needs of its users and to make improvements. 

See the Cookies page for more information about the cookies used on this website. 

Legal basis for processing your data

GDS’s legal basis for processing personal data in relation to site security is their legitimate interests in ensuring the security and integrity of the platform. 

GDS’s legal basis for processing all other personal data is that it’s necessary to perform a task in the public interest or in the exercise of our functions as a government department

DBT’s lawful basis for collecting your information with Google Analytics or Google Analytics 4 is your consent.

What we do with your data

GDS or DBT may share data with other government departments, agencies and public bodies where there is a legitimate and justifiable business need. Data may also be shared with technology suppliers, such as hosting providers, which act as data processors.

We will not:

  • sell or rent your data to third parties
  • share your data with third parties for marketing purposes
  • use the analytics data to identify individuals i.e. by linking with other datasets

We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.

How long we keep your data

We will only retain your personal data for as long as it is needed for the purposes set out in this document or for as long as the law requires us to.

GDS will delete access log data after 120 days. 

DBT will delete Google Analytics or Google Analytics 4 data after two months.

Children’s privacy protection

This website is not designed for, or intentionally targeted at, children 13 years of age or younger. Neither GDS or DBT intentionally collect or maintain data about anyone under the age of 13.

Where your data is processed and stored

Data related to the underlying platform is processed and stored in the European Economic Area (EEA). Data collected by Google Analytics or Google Analytics 4 may be transferred outside the EEA for processing. 

How we protect your data and keep it secure

We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data – for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

Your rights

You have the right to request:

  • information about how your personal data is processed
  • a copy of that personal data
  • that anything inaccurate in your personal data is corrected immediately

You can also:

  • raise an objection about how your personal data is processed
  • request that your personal data is erased if there is no longer a justification for it
  • ask that the processing of your personal data is restricted in certain circumstances

If you have any of these requests, get in contact with

Contact us or make a complaint

Contact the GDS Privacy Team at if you:

  • have a question about anything in this privacy notice
  • think that your personal data has been misused or mishandled

You can also contact the Cabinet Office and DBT’s Data Protection Officers (DPO):

Data Protection Officer
Cabinet Office
70 Whitehall

The DPOs provide independent advice and monitoring of our use of personal information.

You can also make a complaint to the Information Commissioner, who is an independent regulator.

Information Commissioner

Telephone: 0303 123 1113
Textphone: 01625 545860
Monday to Friday, 9am to 4:30pm
Find out about call charges

Information Commissioner’s Office
Wycliffe House
Water Lane
Cheshire SK9 5AF

Changes to this notice

This notice may be changed from time to time. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy notice will apply to you and your data immediately.

If these changes affect how your personal data is processed, GDS and DBT will take reasonable steps to let you know.

This statement was prepared on 20 March 2024.